Vice President, IfThen Digital

An innovator and thought leader in the interactive media industry, Woelfel’s work has helped shape how a global audience receives and interacts with brands and information online. He is a true evangelist for all things digital. He began his career in the news business, first in local television, then spending more than 15 years at CNN where he was co-founder of CNN.com and led the news giant's online effort as editor in chief and later president of the CNN Interactive division. Under his guidance, CNN moved from a broadcast-only network to a multi-platform news service with global digital services in ten languages. Upon leaving CNN in 2001, Woelfel formed Armchair, a strategic consulting and interactive design firm that combined the skills of strategists, designers, writers, technologists, and programmers to develop new digital presences for a broad set of clients ranging from start-ups and non-profits to Fortune 500 giants, helping them to reach new audiences with innovative digital strategies and practices. In 2017, Armchair was acquired by IfThen Digital, a leading interactive design-and-build agency, where he now serves as executive vice president.