[ Branding Home ] Central Themes Logo/Artwork Pride Points Supplies Samples
Branding Pride Points
The Mizzou Network:
* MAA is the voice of more than 270,000 alumni worldwide.
* True Tigers is the largest student program on campus and among the top ten largest programs of its kind in the nation.
* The Association has served a record-high 44,195 members in 2013 including students, faculty and staff, alumni and friends of Mizzou.
* Take your place in a global Mizzou Network of alumni worldwide.
* MAA launched a new, more interactive set of mobile-friendly web pages in the summer of 2012. You can also stay connected to MAA through Mizzou Alumni communities on LinkedIn, Facebook and Twitter.
* The Association uses mass email as the primary tool for communicating with our alumni worldwide. Last year, MAA distributed 7.3 million emails and mailed 200,000 pieces.
* The Association distributes @mizzou, a monthly e-newsletter, to an average circulation of 113,000 alumni.
* The Association distributes MIZZOU magazine, an award-winning publication that is mailed to 179,000 households quarterly.
* By joining the association, you’ll become part of a global alumni network of 125 chapters and organizations that hold more than 1,300 events with more than 150,000 participants annually.
* The Griffiths Leadership Society, a mentoring and leadership development program of the Association, connects 250 alumnae and students each year through mentoring relationships.
Circle of Support for MU:
* More people support Mizzou through MAA membership than any other way.
* MAA annually awards more scholarship funds to students than any other organization. MAA and its chapters award $441,000 annually in scholarship funds to new and returning students. Membership makes it possible for the Association to support students through the Alumni Scholars Program.
* Your membership makes Mizzou stronger by supporting faculty research through the Richard Wallace Faculty Grant Program. The Association awards more than $25,000 annually for faculty incentive grants.
* Joining MAA is the best all-inclusive way to support the university.
* The Mizzou Legacy Walk project raised more than $1 million for scholarship support. The Legacy Walk is one of two campus beautification projects spearheaded by the Association. The other project, Tiger Plaza, was unveiled in 2002.
* The Homecoming Blood Drive is the largest blood drive in the nation. Each fall, more than 4,000 units are donated by students, faculty, staff, alumni and community members.
* More than 1,300 alumni volunteers plan events and activities nationally in support of Mizzou.
* The Association has a strong tradition of alumni support with 125 active chapters and organizations.
* Alumni participate in the Mizzou Legislative Network and provide grass root support on important legislative issues impacting Missouri’s flagship institution.
Tradition Keepers/Mizzou Memories:
* Mizzou is seen by many as the birthplace of the Homecoming tradition and the Association oversees the 30-person steering committee responsible for planning one of the largest traditions of its kind nationally.
* Your membership makes Mizzou stronger by supporting the first and finest Homecoming celebration in the nation.
* Your membership makes Mizzou stronger by supporting one of Mizzou’s best-loved traditions: Tiger Walk.
* The Association is the keeper of tradition and is responsible for the creation of newer traditions such as Tiger Walk, Senior Sendoff and Mizzou ’39.
* Mizzou ’39, a senior award recognition program, honors 39 outstanding seniors each year as part of our Founders’ Celebration.
* Every membership helps shape the future of current students and helps celebrate the great traditions of Missouri’s flagship university.
Rich History and Legacy of MAA
* The Association welcomes more than 5,000 new students to Mizzou each fall at Tiger Walk. The event, created by MAA in 1995, is the official entrance to the university for all incoming students.
* MAA has a tradition of protecting the best interests of Mizzou. Alumni Association President Gardiner Lathrop led an impassioned plea to leave The Columns standing after the fire that destroyed Academic Hall in 1892. The Columns have stood strong ever since. Imagining Mizzou without The Columns is like imagining Mizzou without its alumni association. MAA was established in 1853.
USES FOR PRIDE POINTS:
* Membership Pitch
* Sidebars in email messages
* Phone & Personal Conversations
* Flyers/Promotional Pieces
* Web Features, @mizzou, Advancing Mizzou
* Twitter and Facebook content
Some of these pride points may be used for talking points depending on the situation/audience.
Many of these points fall under more than one category.
PROTOCOL FOR DEVELOPING SPEECHES AND TALKING POINTS:
If an Association staff, volunteer or officer is asked to speak at an event – internal or external – MAA will provide talking points for this individual. These points are often crafted for specific audiences/events. For instance, a speech at Faculty Alumni Awards will focus on a different set of pride points than a pre-game tailgate. Below is an overview of the protocol for developing talking points or speeches.
* When writing a speech, the MAA themes connect, support and tradition must be incorporated.
* The pride points may be used as talking points along with university pride points depending on the setting and list of speakers.
* Todd, David or Carin can review or assist with the development of the talking points or speeches for events.
* Speeches will be kept on file in the MAA shared file.
* Talking points or speeches provided to the MAA President must be prepared and shared at least two weeks in advance of the event.