MAA Wins National Honor
The CASE international Circle of Excellence awards program recognizes outstanding work in advancement services, alumni relations, communications, fundraising and marketing and among the winners this year is the Mizzou Alumni Association which received a bronze medal for their Mizzou IQ Games.
Mizzou IQ is an interactive set of online trivia games aimed to increase engagement of users while presenting historical trivia and traditions of the university in a fun and fresh fashion. “The games were designed to educate alumni, fans, and friends on the traditions and special places of the University of Missouri and act as a portal for further exploration of our campus traditions and locations.” says David Roloff, Director of Membership & Marketing, one of the two staff who research, post and provide monthly follow-through for the thousands of participants who play one of the two available trivia games.
“We have built a portal to two different types of trivia games (Tiger Tradition Trivia and Where is That?) with each game serving as an archived resource center about the history and heritage of campus. Some questions are hard; some questions are easy. But all of them are fun and informative regarding Mizzou's history and traditions.” says Christy Pourney, Program Assistant, who runs the games with Roloff.
Winners for the CASE Circle of Excellence Awards are selected based on a number of factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities. In 2012, CASE received more than 2,800 entries for consideration in 40 categories by 567 member higher education institutions, independent schools and nonprofits from around the world.
Play an Mizzou IQ game now.