MIZZOU magazine is personal link between one of America's leading universities and 164,175 households with active, affluent readers. It reflects the distinct character and traditions of the University of Missouri-Columbia. Published for 95 years, the magazine's thought-provoking editorial package deals with people and ideas, issues and debates, research and emerging trends that shape our state and nation. It presents advertisers with an uncluttered environment of 25 percent advertising to 75 percent editorial. Reader research demonstrates that MIZZOU is welcomed and well read, trusted and respected; alumni read it throughout a lifetime. All graduates are added to the mailing list on the day of their graduation.