Demographics

MIZZOU magazine readers are hard to beat for an affluent group of consumers who spend money on everything from cars and computers to entertainment and travel. With a circulation of 164,175, MIZZOU magazine helps you reach people who recognize high-quality goods and have the means to buy them. This high income translates into the buying power you want to influence—63 percent have household incomes greater than $50,000, and 26 percent make more than $100,000. And our audience is an affectionate and loyal one that trusts its University's alumni magazine. Many readers have been enjoying MIZZOU for decades.

Gender
56% male
44% female

Age
3% 24 or younger
38% 25-44
24% 45-54
32% 65+

Occupation
13% executive
44% professional
20% retired
30% other

Family Income
1% less than $17,000
4% $17,000-$29,000
20% $30,000-$49,000
37% $40,000-$100,000
26% More than $100,000

Families Information
83% Married
34% Have children under 18

Thought Leaders
88% Vote in elections
57% Contact elected official
55% Take action on civic concerns
23% Work for political party

Missouri Travel
52% Visit Columbia
43% Visit Lake of the Ozarks
51% Visit Kansas City
60% Visit St. Louis
22% Visit Branson

Recreation
57% Camping/Hiking
55% Boating/Fishing
48% Golf
51% Bicycling
78% Art Show/Museums
88% Theater/Concerts

Sports Fans
47% Attend pro sports 1 to 5 times a year
13% Attend pro sports 6 to 10 times a year
17% Attend pro sports more than 10 times a year
72% Baseball fan
70% Football fan
55% Basketball fan
41% Golf fan
26% Hockey fan
25% Tennis fan
19% Soccer fan

Domestic and Import Automobiles
82% Own domestic auto 
47% Own import auto
21% Own minivan
28% Own sport utility vehicle

Computer Use
70% Internet access